Email, shared drives or a proofing tool for approvals?
Email works for one file and one reviewer, shared drives for storing finals, and a proofing tool once you have several reviewers, versions or clients to manage.
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Ideas and opinions on creative workflow, client feedback and approvals.
What is online proofing, and do you need it?
Online proofing is reviewing and approving creative in the browser, with comments pinned to the work, tracked versions and clear decisions in one place.
The real cost of version 7_FINAL
Messy file names lead to wrong-version approvals and hours of unbilled admin. Here is how version chaos adds up, with a worked example, and how to stop it.
Why clients ignore your approval emails
Clients ignore approval emails when the ask is buried, the creative is hard to open and no deadline is explained. Lead with one clear decision and one link.
How do agencies get creatives approved faster?
Agencies get creatives approved faster by putting feedback on the work, asking for one clear decision, keeping versions together and checking basics first.
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