Guides and articles

Guides to faster approvals

Practical guides and articles on creative review, client feedback and getting work signed off. Written by people who run approvals every week.

Guides · 6 min read

How to review video ads frame by frame

Review video ads by watching once as a viewer, then commenting on exact frames: check the hook, captions, safe zones, audio, end card and every aspect ratio.

Guides · 5 min read

How to write brand rules an AI can check

Turn a brand book into checkable rules: colours as hex codes, legal lines word for word, a banned words list, tone with examples, and a severity for each.

Articles · 5 min read

What is online proofing, and do you need it?

Online proofing is reviewing and approving creative in the browser, with comments pinned to the work, tracked versions and clear decisions in one place.

Guides · 6 min read

How to give clear feedback on a design

Give clear design feedback by tying each note to the goal, pinning it to the exact spot, explaining the problem, ranking priority and ending with a decision.

Articles · 6 min read

The real cost of version 7_FINAL

Messy file names lead to wrong-version approvals and hours of unbilled admin. Here is how version chaos adds up, with a worked example, and how to stop it.

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